Welcome to my blog!

I started this space back in 2020 during a time when I felt the photography industry could use a bit more openness and connection. My goal was (and still is) to show what running a photography business looks like from my personal perspective, while sharing thoughts on photography, creative work, inspiration, and the things I’m working on.

Originally, all my blog posts were written in German. I’ve since translated them into English, and both versions are now available. Moving forward, I’ll be writing new posts in English to welcome Swiss and international readers. I hope you find something useful, inspiring, or simply relatable here.

What Makes My Work Mine
Rachel Liechti Rachel Liechti

What Makes My Work Mine

I’ve spent a long time searching for “my style”, as if one day I’d find it and everything would suddenly make sense. In this blog, I’m looking at the things that keep showing up in my work, what makes an image feel like me, and how I can keep experimenting without losing that sense of identity.

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Work-Life Balance as a Freelancer
Rachel Liechti Rachel Liechti

Work-Life Balance as a Freelancer

How do I balance work and my personal life? This is one of the most common questions in freelancing.

To me, it doesn’t happen by default; I have to create it. So here is my personal take on work-life balance.

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Where I find Inspiration
Rachel Liechti Rachel Liechti

Where I find Inspiration

One of my favorite questions to ask fellow creatives is: Where do you find inspiration? The answers are always different, because inspiration can truly come from anywhere. Everyone has their own sources, and today I want to share some of mine.

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